01

Information We Collect

We collect information you provide directly to us when you place an order, create an account, sign up for our newsletter, or contact us. This includes:

• Full name and email address
• Shipping and billing address
• Phone number (if provided)
• Payment information (processed securely — we never store card details)
• Order history and preferences
• Messages you send us via contact forms or email

We also automatically collect certain technical information when you visit our website, including your IP address, browser type, device type, pages viewed, and time spent on our site. This is collected via cookies and analytics tools.

02

How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Send order confirmations and shipping updates
• Respond to your questions and support requests
• Send promotional emails and newsletters (only if you have opted in)
• Improve our website, products, and customer experience
• Detect and prevent fraud or unauthorized activity
• Comply with applicable legal obligations

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email we send.

03

How We Share Your Information

We do not sell your personal information. We share your data only with trusted third parties who help us operate our business:

• Shopify — our e-commerce platform, which hosts and processes your order data
• Trendsi — our fulfillment supplier, who receives your shipping address to dispatch your order
• ParcelPanel — our order tracking service, which uses your order details to provide shipment updates
• Payment processors — such as Stripe and Shopify Payments, who handle your payment securely
• Email marketing tools — to send newsletters to subscribers who have opted in

All third parties are contractually required to handle your data securely and only for the purposes stated above.

We may also disclose your information if required by law or to protect our legal rights.

04

Cookies & Tracking

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small text files stored on your device that help us remember your preferences and understand how you use our site.

We use the following types of cookies:

• Essential cookies — required for the website to function (e.g. shopping cart, login)
• Analytics cookies — help us understand how visitors interact with our site (e.g. Google Analytics)
• Marketing cookies — used to show relevant ads (e.g. Meta Pixel / Facebook Pixel)

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website.

05

Data Retention

We retain your personal data for as long as necessary to fulfill the purposes described in this policy, including for legal, accounting, or reporting requirements. Order-related data is typically retained for up to 5 years in accordance with standard business practice.

If you request deletion of your account or data, we will comply within a reasonable timeframe, except where we are legally required to retain certain information.

06

Your Rights

Depending on your location, you may have certain rights regarding your personal data, including:

• The right to access the personal data we hold about you
• The right to correct inaccurate or incomplete data
• The right to request deletion of your personal data
• The right to opt out of marketing communications at any time
• The right to data portability (EU/EEA residents under GDPR)
• The right to restrict or object to certain types of processing

To exercise any of these rights, please contact us at info@sereinejardin.com. We will respond within 30 days.

07

International Data Transfers

Sereine Jardin is operated from Vietnam and serves customers in the United States, Canada, Europe, Australia, and New Zealand. By placing an order, your personal data may be transferred to and processed in countries other than your own.

We take appropriate measures to ensure your data is protected in accordance with this policy regardless of where it is processed. Our third-party partners, including Shopify and Trendsi, maintain data protection standards compliant with applicable international regulations.

08

Children's Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will delete it promptly.

09

Data Security

We take the security of your personal data seriously. Our website is hosted on Shopify, which uses industry-standard SSL encryption to protect data transmitted between your browser and our website. All payment transactions are processed through secure, PCI-compliant payment gateways.

While we take reasonable precautions, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but commit to maintaining appropriate safeguards.

10

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

Your continued use of our website after any changes constitutes your acceptance of the updated policy.